MasterCard
SecureCode®

Introduction

Working together to make internet shopping safer for you and your customers.

Electronic retailers face unique challenges in accepting cards for payment in the e-commerce environment. Unlike the physical world, there's no signed sales receipt online and therefore no definitive way for a merchant to dispute a cardholder claim that a purchase wasn't made. Now, with MasterCard SecureCode, there is a way to protect electronic retailers from unauthorised purchases.

MasterCard SecureCode is initiated on a retailer's website and interacts with both the cardholder and their card issuer. When your customer comes to pay, a pop-up window appears asking them to enter a unique, personal code that has been registered with their bank. The bank then authenticates the cardholder performing the transaction and provides the electronic retailer explicit evidence of the online purchase.

A Clear Business Case

The business case for electronic retailers to offer MasterCard SecureCode protection to customers is compelling.

• 60% of e-commerce chargebacks are "cardholder unauthorised" (the cardholder denies making the transaction). MasterCard SecureCode enables electronic retailers to reduce chargeback and fraud costs.
• 70% of consumers surveyed by MasterCard say they are concerned with security and fraud issues. MasterCard SecureCode raises cardholder confidence when shopping online.
• 73% of consumers surveyed by MasterCard state that enhanced security would influence their decision to purchase online. MasterCard SecureCode encourages online shopping.
• 31% of consumers surveyed by MasterCard are concerned that their payment card number will be intercepted by hackers.
• MasterCard SecureCode makes accepting cards from other countries easier and less risky - helping electronic retailers move into new markets.
• Retailers who are MasterCard SecureCode enabled can be listed on the MasterCard Personal Cards website, mastercard.com/securecode, for free.