Uni-Hankyu in Taipei boasts a strong following of younger generation consumers who love Japanese trends and fashion. Located in the Taipei City Hall MRT Station, Uni-Hankyu Square with premium stores offering a luxurious ambience for shoppers makes a travel hub in the heart of the city.

　　 Recently, Taipei Fubon Commercial Bank, Uni-Hankyu and MasterCard Worldwide launched the Uni-Hankyu Co-branded Card – the first co-branded card in Taiwan that combines MasterCard PayPass and EasyCard functions in one. It is equipped with EasyCash automatic topping up function as well as MasterCard’s unique PayPass contactless function. Available in Class, Platinum and Titanium versions, the card promises to fulfill the diverse needs and desires of cardholders.

　　 This co-branded card capable of multiple functions delivers benefits that suit the different needs of consumers. Armed with state-of-the-art chip payment technology and innovative product development abilities, MasterCard provides a variety of services to partners, allowing them to meet the demands of their niche markets.

The First Ever MasterCard PayPass Co-branded Card in Taiwan

　　 MasterCard PayPass contactless technology is applied to the Uni-Hankyu co-branded card to make life easy for the working class. Cardholders can make purchases easily and hassle-free at fast food stores or pay for their coffees at Starbucks. They do not need to carry around loose changes and that agrees with the rhythm of busy life.

Providing Platinum-plus Services to Metropolitan

　　 According to a latest MasterCard survey, consumer spending capability in Taiwan has increased significantly, coming in second among the 14 markets in Asia Pacific. Among discretionary spending categories, Dining and Entertainment (61%) and Fashion and Accessories (40%) are in the lead, placing first and third on the list. Not only does this show that Taiwanese consumers are more willing to spend, but also that they value exquisite lifestyle. That is why, MasterCard has brought together hundreds of retailers from all over Greater China to present Platinum Cardholders with spectacular offers and bonuses. Taipei Fubon Commercial Bank is the first to introduce a Titanium co-branded card that includes special dining and shopping discounts MasterCard offers. This gives its high-end cardholders keen on enjoying quality lifestyle the incentive to upgrade to the Titanium version.

EasyCash Autoload Services

　　 Uni-Hankyu Square is located in the transportation hub in Shunyi district, close to the MRT City Hall Station and transit station to all over Taiwan. Pedestrian traffic in the area is estimated at over 100,000 daily. Uni-Hankyu co-branded card integrates MasterCard’s chip technology with EasyCard IC Transit System. When EasyCash needs to be topped up, the credit card automatically takes care of it, giving more convenience to traveling on the MRT system or making purchases at thousands of designated retailers all over Taiwan.