As economic ties between China, Hong Kong and Taiwan tighten. Greater China has seen integration of resources, markets expanding and surfacing of unlimited potentials. Looking forward in 2011, the market can expect to see continuous increase in the number of affluent consumers and the cream of the crop will continue to command the most attention. Heeding the growingly discerning travel and commercial requirements of premium cardholders in Greater China, MasterCard has pulled out all the stops in harnessing its resources in the region to present cardholders with the 2011 Prestige for Life privilege program. In addition to enjoying ultimate prestige offers, cardholders will also be pampered by excellent customer service. They will be offered abundant choices, greater convenience, more prestigious services, and pleasant surprises and "priceless" experiences.

　　 With economies booming in the Greater China region, commercial activities and tourism in and among mainland China, Hong Kong and Taiwan have thrived. According to the latest MasterCard Worldwide Index of Consumer Confidence survey, consumers in Greater China are optimistic about the future, which is a clear indication of regional interaction and exchange moving toward a new milestone. MasterCard saw this trend five years ago and has anticipated the growing demands of premium customers in the region. It was the first international card-issuing organization to provide all-inclusive privileges and services in Greater China to cardholders, winning market recognition and acclaims from cardholders. As an industry leader, MasterCard is tireless in ascertaining the potential needs of customers, and its efforts have translated into corporation with card-issuing banks to introduce products such as the Titanium Card, Platinum Card, Commercial Card and also the most renowned World Card. Boasting the ability to offer finely differentiated functionalities and definitive value-added services, MasterCard is devoted to tailoring exclusive services for the affluent and elite, and businessmen on top in the game to meet their desires for value and experiences.

　　 2011 Prestige for Life covers offers and prestigious privileges from an impressive array of high-end merchants, including 5-star hotels, airlines, gourmet restaurants, spas, luxury brands and travel agents. New and enhanced offers and personalized services have been introduced by MasterCard bearing in mind the cities most frequented by top customers in Greater China, including Beijing, Shanghai, Guangzhou, Hong Kong, Macau and Taiwan. 2011 Prestige for Life represents the joint efforts of MasterCard and card-issuing banks to provide premium cardholders with services that take care of their every need wherever they travel in Greater China. Details are as follows:

Privilege 1: Swing the Golf, Enjoy the Moment

　　 Golfing has become one of the most preferred leisure sports to many prestigious customers in the business world. A special feature in the MasterCard privilege program, the golfing packages and services have been appreciated for long by MasterCard premium cardholders. In 2011, MasterCard premium cardholders can make reservation at special discounts to play in over 200 golf ranges in more than 60 cities and 27 provinces in China. In addition, top-tier MasterCard cardholders will also enjoy special booking rates at 10 selected golf ranges in Beijing, Shanghai, Guangzhou and Sanya. MasterCard has also introduced special offers for golfing practice in Taiwan for prestigious cardholders to release stress as well as getting the hang of the sport.

Privilege 2: International Travelling, the Priceless Flight Experience

　　 In 2011, in alliance with China Eastern Airlines and China Southern Airlines MasterCard Worldwide is providing the most attractive offers of the year to the affluent in Greater China. MasterCard cardholders can enjoy buy one get one free or 50% off for the second ticket in First Class or Business Class on China Eastern Airlines’s international flights, and extra baggage allowance and ticket upgrade privilege on all China Southern international flights in First Class or Business Class.

　　 Way ahead of its peers, MasterCard was the first international card-issuing organization to offer discount packages for airport pick-up service in Hong Kong and Taiwan. This offer has been extended to China to make travelling smooth and hassle free for customers. Commencing this year, holders of World Card/Titanium Commercial Card/Commercial Card can enjoy limousine pick-up or drop-off service at international airports in Beijing, Shanghai and Guangzhou for as low as NT$800. The airports covered include Beijing Capital International Airport, Shanghai Pudong Airport, Shanghai Hongqiao Airport and Guangzhou Baiyun Airport. And World Card/Titanium Commercial Card cardholders can enjoy one-way pick-up/drop-off limousine service at Taoyuan Airport in Taipei for NT$388, and the cardholders who fly Business Class are entitled to complimentary pick-up/drop-off service.

Privilege 3: World Card Exclusives Promise Ultimate Luxury

　　 In 2011, top spenders holding the MasterCard World Card will be able to enjoy extraordinary pleasures and unique experiences at including the best hotels and resorts, luxurious cruises, private yachts and jets, and extravagant clubs. Understanding the need of discerning cardholders for personal privacy during the best vacations, jointly with Banyan Tree Hotels and Resorts , MasterCard provides them with favorite offers in China and other cities in Asia/Pacific allowing them to relax and rejuvenate. For cardholders who are clubbing fans, M1NT Shanghai also provide privileged offers to them. In Taiwan, MasterCard continues the popular buy one get one free afternoon tea + hot spring outdoor offer at various 5-star resorts such as Pause Landis and Onsen Papawaqa Spa Resorts originally, which are joined this year by Spring City Resort in Beitou and Goya Spring Resort in Taichung. Moreover, MasterCard has also introduced La Mer facial care products in Taiwan to give premium cardholders the most amazing skincare experience.

Privilege 4: Platinum Privilege, Platinum Experience

　　 A relaxing evening in a cozy space with gourmet foods to enjoy after a hard day’s work is what our premium cardholders on a business trip can use to refresh and reenergize. In 2011, MasterCard has ready offers of the heart for these customers. MasterCard, in partnership with Starwood Hotels and Resorts and Hyatt Hotels Corporation in Beijing, Shanghai, Shenzhen, Hong Kong and Taiwan, is bringing attractive offers in accommodation, dining and spa services to valued customers, and in addition exclusive car rental service from Hertz.

Privilege 5: Personalized Care for Commercial Cardholder

　　 To cater the needs for medical insurance and services of Commercial Card members, MasterCard in collaboration with Global Doctor is offering the cardholders with unlimited, 24-hour online media consultation services all year round. Cardholders can also seek comprehensive personal health management or medical assistance at more than 3,000 hospitals in 201 countries including China and those in the Asia Pacific and North America. Drawing on its commercial resources in Greater China, MasterCard’s privileged offers to the corporate elites also cover airline/hotel packages, golfing, automobile rescue service, business services, office supplies and dining discounts to please Commercial Card members on busy business trips.

Privilege 6: Priceless Experience with Titanium Card

　　 In 2011, to meet the growing needs of Titanium Cardholders in Greater China for fashion, entertainment, leisure and travel, MasterCard is offering in key metropolises in China, such as Beijing, Shanghai and Guangzhou, and Taiwan an array of business-related privileges that cover food and beverages in hotels, travel and fitness. For the convenience of premium cardholders with travel needs, MasterCard has offered convenient application service for travel visas to Japan and Australia. For young cardholders loving entertainment and cultural experiences, MasterCard and Daima Group together are presenting year-round ticketing discount at the National Grand Theater in Beijing and the performance offers at Damai.cn. Other privileges include special offers at Wanda Sofitel Beijing, LeSpa, Marie France Bodyline and DCH Motor Leasing.