Taiwan also saw the debut of many new MasterCard products. In September 2011, at the "Citibank-EVA Air Co-brand Card Upgrade" press conference, the two parties launched the MasterCard Premium Brand Mark World Card and Titanium Card that offer enhanced benefits to cardholders. For every NT$15 spent overseas, on purchasing tickets of EVA Air, UNI Air international flights and Evasion tours or every NT$25 spent locally, the cardholder earns one frequent flyer mile. Cardholders are also entitled to free airport pick-up/drop-off service four times maximum in a year. Cardholders can also purchase air tickets via the EVA Air website at up to 15% discount, use the service at exclusive EVA Air check-in counters, enjoy free services in VIP Lounges at Taoyuan Airport and airports in 12 cities (including Hong Kong, Kuala Lumpur, Bangkok, Shanghai, Beijing, Vancouver, Toronto, New Delhi, etc.) and, last but not least, make purchase at 20% discount on board EVA Air.

　　Since the debut of the Citibank-EVA Air Co-brand Card in 1999, quick accumulation of flyer mileage has been its main feature. That plus all the MasterCard "priceless" experience activities have made the card a consumer favorite. In 2011, with global tourism back on the boom, Citibank-EVA Air Co-brand Card boosted the benefits for its holders, giving back to consumers fresh travel privileges and experiences in abundance.

　　Furthermore, in alliance with MasterCard in Taiwan, Citibank launched exclusively in Asia the Premium Brand Mark World Card. Being the first World Card issued by Citibank in Taiwan, the card has special meaning to the bank. Cardholders who pay their first year card fee and spend more than NT$20,000 within 30 days after the card is mailed will receive an economy class air ticket to any single point destination in Asia. And, for Titanium Card cardholders who pay their first year card fee and spent NT$3,000 within 30 days after the post date of the card will earn 3,000 flyer miles.

Benefits of magnificent value the World Card promises include: