Priceless "Bling Bling" Glamour Exclusive for Super MasterCard Cardholders

　　On 16 July 2011, the Taiwan singer Elva Hsiao staged her concert in every bit of extravagance at the MasterCard Center in Beijing. With "diamond" as its theme, the concert was the most majestic and luxuriant in the Chinese capital thus far. To guarantee consumers the exclusive privileged MasterCard experience, MasterCard held a lucky draw on the Sina weibo (micro blog) in which the five winners were each presented two tickets to the concert. Furthermore, two super MasterCard cardholders were randomly drawn to take part in the "Bling Bling" on the Street program. On 23 July, they were given a complete makeover by personal stylists and help from their friends, and in the most glamorous of makeup and attires and the hippest parts of town, posed for pictures taken by professional photographers. The shots which then appeared on the front page of newspaper showed the lucky MasterCard cardholders twinkling like stars in the summer sky.

Exclusive "Yanni Concert Tour" Priceless Moments for MasterCard Cardholders

　　On 1 October 2011, the Yanni World Tour Concert opened at MasterCard Center. Together with ticketing website, MasterCard launched a series of bonus offers. MasterCard cardholders enjoyed 10% discount buying tickets to the concert with their cards at 228.com.cn and the MasterCard Center box office, and at the same time, a lucky draw on the MasterCard weibo gave participants the opportunity to go to the concert and back in luxurious limousines, receive autographed posters or CDs of Yanni and also to meet the musical idol in person backstage.

MasterCard Westlife Priceless Experience

　　After being away for five years, the boy band Westlife returned to Beijing in September 2011 on its concert tour to promote its latest album Gravity. As the title sponsor of the concert at MasterCard Center, MasterCard Worldwide took the opportunity to present customers the most meticulous of care and attention and the most hospitable of service typical of the MasterCard "priceless" experience. Understanding the passion fans have for the band, MasterCard presented the first-ever "priceless" package for MasterCard cardholders who also had the chance to take home autographed CDs of the band and enjoy deluxe limousine service to and from the concert. More importantly, these MasterCard cardholders could join the after concert party and enjoy the priceless company of the band.

Blessings and Priceless Love for Jane

　　On 26 November 2011, the MasterCard Center presented the Beijing concert of Jane Zhang. As a complement to the event, MasterCard mounted the "Blessings and Priceless Love for Jane" promotion, in which MasterCard cardholders were invited to upload images of priceless gifts for Jane onto the MasterCard weibo. The 10 best "priceless" gifts would be handed to Jane, and two Super MasterCard cardholders each received a RMB1,380 ticket to the concert, autographed gifts from Jane and tickets to the after concert party.

MasterCard Cardholders Gather at MasterCard Center for "Priceless" Encounter with King of Hip-hop Akon

　　On 4 November 2011, MasterCard and hip-hop fans welcomed the R&B superstar Akon. Thousands of fans sang along with their idol, a "priceless" moment that would leave the fondest memory in their minds.

　　To celebrate the first appearance of Akon in China, MasterCard cardholders were presented an exclusive "Close-up Gift Pack": cardholders who purchased RMB1,680 tickets were guaranteed front row seats and the first eight fans who purchased the tickets also received exclusive Akon autographed gifts and the chance to meet the superstar backstage on the day of the performance. And, the usual buy-one-get-one-free offer was a granted.

　　In the about two weeks before the concert, MasterCard cardholders were invited to several locations in commercial districts in Beijing to enjoy flash dance featuring Akon's music. Chinese fans of Akon who had not seen hip-hop dance in person had a blast feeling the fun and energy of the dance and the music there on the spot or on MasterCard's weibo.

A Night with Lang Lang at MasterCard Center

　　On 24 December 2011, the "A Night with Lang Lang" concert graced the MasterCard Center stage. The famed pianist and his guest, top Singapore pop singer JJ Lam, mesmerized the audience with a crossover performance. In the festive ambience, the concert brought fans of pop and classical music under the same roof and turned MasterCard Center into a "priceless auditorium of music" bustling with excitement.

　　On the day before Christmas Eve, MasterCard offered to MasterCard cardholders an exclusive "priceless ticketing package". It also started a run-for-ticket activity on the MasterCard weibo. MasterCard cardholders who followed the blog were given the chance to become Super MasterCard cardholders, who could go to the concert and also receive a "mysterious priceless gift pack".

　　Before the concert began, MasterCard hosted a Christmas party in the VIP Lounge at the Center. Lucky winners of the "priceless ticketing package" and children from MasterCard's social responsibility project partner Right to Play enjoyed themselves at the party and the "priceless moment" of chatting face-to-face with Lang Lang.