On 18 June 2011, MasterCard Worldwide presented "A Priceless Evening" featuring performances of six famed Chinese pop singers at the MasterCard Center. It was MasterCard's first title sponsorship event.

　　Among all worth waiting for performances in 2011, MasterCard picked the one it believed most meaningful and dubbed it "A Priceless Evening". Its hope was to join the six magnates in the music and entertainment industry to re-kindle audience passion.

　　For the event, MasterCard continued to use the microblog platform to encourage lucky draw participation among MasterCard cardholders with the winners to receive exclusive privileges on the day of the concert. Furthermore, the winners could also meet and take pictures with the artists backstage as well as join the artists at the celebration banquet hosted by the organizers after the show.