On 27 May 2011, at MasterCard Center, the treasure trove of "priceless experiences" for MasterCard cardholders, an extraordinary performance graced the stage – the De Show Reel Concert of Aaron Kwok. Among the audience were several dozen special guests of MasterCard, who enjoyed the magnificent show and the finest of attention from MasterCard.

　　Prior to the concert, MasterCard and Damai Group jointly presented a "Buy-One-Get-One-Free Privilege" for MasterCard cardholders and also set up exclusive on- and off-line ticketing channels for ticket reservation by them. A lucky draw was also rolled out via microblog, with the winners treated to full-day’s exceptional privileges at the premiere concert on 27 May.

　　As an effort to give back to the community, MasterCard invited children and volunteers of the children welfare organization Right to Play to the concert. At the cocktail before the show, eight children from working class families received autographed CDs of Aaron Kwok from Hai Ling, Division President, Greater China, MasterCard Worldwide.