Our promise of priceless experiences has reached another new height in 2011. With international metropolises flourishing and global travel being a pastime gaining momentum, MasterCard has extended the scope of privileges to its cardholders to a new arena – cities with memorable sights and scenes, super fun places to be for kids and life experiences uniquely tailored for consumers. Working with partners in major metropolises, MasterCard is presenting privileges and priceless experiences like never before to its cardholders in a league of the most brilliant international cities.

　　On 11 July 2011, New York became the first "Priceless City" of MasterCard. Bearing witness to our "priceless" promise, the move has elevated our brand offer to a new level. For MasterCard cardholders on visit to New York City, we have ready for them unique offers and special privileges that can fill their stay with "priceless" moments. Imagine having the best seats for a match at the Yankee Stadium, savoring with one' s beloved exquisite cuisines crafted by the executive chef of the famous Red Rooster Harlem or spending a night at the Bronx Zoo waking up to the song of the seals in the morning. That's our "Priceless City" program, which has transformed MasterCard from a provider of priceless moments into a pioneer of priceless experiences.

　　In China, MasterCard continues its "priceless" marketing. Waves of special programs for cardholders are being rolled out at MasterCard Center. Many cardholders have met close-up and taken exclusive shots with their favorite superstars. And, in October 2011, the MasterCard Innovation Forum 2011 saw payment technology innovators from around the world gather to discuss latest payment trends and technological developments. These exchanges among the most advanced technological minds will help transcend payment innovations in China, which would be "priceless", wouldn't it?

　　"Priceless City" is an initiative inspired by a key MasterCard cardholder group – travel lovers. The latest MasterCard Index of Global Destination Cities has Chinese cities ranking high among travel destinations in Asia Pacific. Thus, cities in Greater China naturally are among our choices of priceless cities. Also, we will see the initiative landing in the China market very soon. MasterCard's promise of "priceless experiences" is promoted through a series of services designed around a splendid array of themes from travelling, shopping, dining to culture and entertainment. Exclusive privileges are not only presented to consumers in China, but also to overseas visitors to the country. The "priceless" journey, which MasterCard is about to kick off in China, will no doubt bring new and exceptional life experiences to every consumer in the country.