On 20 March 2011, through the charity Right To Play, children of working class families were invited by MasterCard to the 2011 CBA All-Star Games at MasterCard Center. A basketball signed by CBA stars was presented by James Chen, Head of China, MasterCard Worldwide to six children representing the young audience. The match, played by the best players, was packed with exhilarating moments that made "priceless" memories for the children. MasterCard looks forward to using the MasterCard Center platform to deliver priceless experiences to more consumers, its strategic partners and members of the community.