Smart Consumer In Latin America

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MasterCard believes that financial literacy and management skills have the power to change lives. To bring this knowledge to people and families in Latin America and the Caribbean, MasterCard created Smart Consumer/Consumo Inteligente/Consumidor Consciente, a financial education program that gives consumers living in low-income communities an opportunity to reach their potential and offers them the tools they need to do it with. In 2009, Consumidor Consciente went to Paraisópolis, a low-income community on the outskirts of Sao Paulo, Brazil. Today, the program has helped nearly 100 thousand of the community's residents prepare for the job market and gain the solid foundation in personal finance that will help them better support themselves, their families, and push their community forward.