Customers usually love the convenience of online shopping. Unfortunately, it’s the risk of fraud that gives them reason not to buy. Of course, we’ve been thinking about that kind of thing for a long time. And all that brain-time produced MasterCard SecureCode, an innovative security feature built-in to MasterCard cards that can give your customers confidence to buy. In fact, 44% of consumers indicated having SecureCode would increase their likelihood of buying more online.*

MasterCard SecureCode is initiated on your Web site and interacts with both the cardholder and their card issuer. When your customers check out, an in-line window appears asking them to enter a unique, personal code that has been registered with their bank. The bank then authenticates the cardholder and provides the electronic retailer evidence of the online purchase. It sounds pretty simple—and it is. Most of all, it’s extremely effective.

SecureCode Makes Clear Business Sense

• 60% of e-commerce chargebacks are "cardholder unauthorized" (the cardholder denies making the transaction).
• MasterCard SecureCode enables electronic retailers to reduce chargeback and fraud costs.
• 44% of consumers indicated having SecureCode would increase their likelihood of buying more online.*
• MasterCard SecureCode makes accepting cards from other countries easier and less risky—helping electronic retailers move into new markets.