The same… only different!
MasterCard has developed a new payment solution for consumer segments who have been traditionally underserved – MasterCard Unembossed. These days, customers are looking for greater utility, security, convenience in a payment card. The result is an accelerating number if new programs designed to meet specific cardholder needs, respond to particular market dynamics, or take advantage of new technologies.
What is MasterCard Unembossed?
In most respects it is similar to the MasterCard cards that you already accept: it might take the form of a credit, debit, or MasterCard Prepaid card, and will have the same familiar MasterCard brand mark. There is, however, one major difference – the card will look “flat”. All account information – cardholder name, primary account number (PAN), validity date, and security character – is printed rather than embossed. MasterCard Unembossed has been designed to manage risk by working only in your electronic terminal.
How Does it Work?
You should not process any MasterCard Unembossed transactions if you do not have an electronic terminal, or if it is out of use. If you accept a MasterCard Unembossed transaction and you do not have an electronic terminal, or it is out of use; you may carry additional liability. MasterCard Unembossed cards include an “ELECTRONIC USE ONLY” legend on the card front to inform consumers that merchants will be processing their transactions using their electronic terminals.
How to Accept MasterCard Unembossed?
If you are a merchant with an electronic terminal, you are ready to start accepting MasterCard Unembossed. If you do not have an electronic terminal, you may want to contact your acquirer to learn how you can get one. MasterCard Unembossed has been developed specifically for markets like yours and we anticipate an increasing number of consumers wanting to use it.
MasterCard Unembossed does not require a separate decalization effort, new equipment, or any system changes; and it is covered by your existing merchant agreement.
For more information about the benefits of accepting MasterCard Unembossed, email us at firstname.lastname@example.org.