Working together to make Internet shopping safer for you and your customers
Electronic retailers face unique challenges in accepting cards for payment in the e-commerce environment. Unlike the physical world, there’s no signed sales receipt online and therefore no definitive way for a merchant to dispute a cardholder claim that a purchase wasn’t made. Now, with MasterCard SecureCode, there is a way to protect electronic retailers from unauthorized purchases.
MasterCard SecureCode is initiated on a retailer’s Web site and interacts with both the cardholder and their card issuer. When your customers check out, an in-line window appears asking them to enter a unique, personal code that has been registered with their bank. The bank then authenticates the cardholder and provides the electronic retailer evidence of the online purchase.
A Clear Business Case
The business case for electronic retailers to offer MasterCard SecureCode protection to customers is compelling.