Use The Power Of Partnership
Today's consumers have many more choices than ever before. They look for products and services that simplify their lives and express their individuality. A co-brand partnership is designed to strengthen the bond with your customers. It can increase loyalty, attract promising new customers, lower your acquisition costs and help keep your company top-of-mind. All can add profits to your bottom line.
Co-branded cards are designed with your company brand as the dominant brand represented on the card but also contain the MasterCard logo and hologram (and may also name the issuing bank). But co-branding is more than just that. It's a partnership between MasterCard, your business, and a card Issuer that can result in increased card usage, higher spending levels, efficient marketing opportunities, and higher satisfaction and value for customers.
Please note that MasterCard is not an Issuer.THE POWER OF CO-BRANDING
With a constant reminder of your business in their wallets, co-branding can help to elevate your brand in your customers' minds and increase the frequency of their visits by offering attractive incentives. A co-branded MasterCard card even gives your customers the opportunity to participate in rewards programs inside or outside of your relationship-remember that MasterCard is accepted in over 35.9 million locations worldwide. Monthly statements let you reach out to your customer base regularly.Then you can strengthen retention and loyalty through promotions, cross-selling opportunities, frequent-buyer programs, rebates, and other kinds of incentives. Statements also let you understand all of your Cardholders' purchasing behaviors on their co-branded account, giving you key insights into attracting similar customer prospects. But that's certainly not all. Co-branding has several proven, powerful benefits*, including:
*Sources: Nilson Reports, First Annapolis Consulting, Boston Consulting Group.The data set forth above in this study derived from information provided to MasterCard and is subject to certain limited verification by MasterCard. Certain information indicated on the study may not have been independently verified by MasterCard. All data is subject to revision and amendment by MasterCard subsequent to the date of the release of this study.IS CO-BRANDING RIGHT FOR YOUR COMPANY?
For many businesses, co-branding is an excellent way to take their businesses to the next level. But before you embark on a co-brand card program, you'll want to answer the following questions:
If the answer to most of these questions is "yes," than you should consider a consumer or small business co-branded card program.
OTHER CONSIDERATIONS AND NEXT STEPS
Know who your best customers are.
Know why your best customers are loyal.
Decide whether a loyalty marketing program is right for your business.
Think about how you would run your co-brand program.
MasterCard can help you determine if a co-brand program is right for your business. We'll also remain a key part of your co-brand alliance, working with you and your selected partner. From business plan development to identifying benefits relevant to your customers, to communicating your ideas to your Issuer, we can help ensure that your program goals are realized.
WHY YOU SHOULD CO-BRAND WITH MASTERCARD
You'll also benefit from a partnership with an industry leader and with one of the world's premier brands. Our compelling brand positioning, "The Best Way to Pay for Everything That Matters" resonates strongly with consumers and is the basis for our Priceless advertising campaign, which has been one of the most successful campaigns for over a decade. We also maintain productive associations with world-class organizations like the PGA, Major League Baseball, and world-renowned music and entertainment properties.
If want to explore co-branded cards further, please contact: Mark Louw at 416-365-6669.