Advisors Merchant Solutions

Enhance Performance with Actionable Analytics and Customized Marketing

Successful Merchants are always looking for an edge, especially in a tight economic climate. Information can be one of your most potent tools to stay ahead of your competition and maximize your opportunities. MasterCard Advisors Merchant Solutions have been designed to help you do just that, giving you valuable business intelligence and applications that can help improve your market share and capture more spending from your customers.

The tools in the suite—SpendingPulse™, Benchmark & Reporting, Custom Analytics and Custom Merchant Solutions—provide you with the knowledge and tools you need to improve performance. You can benefit from unique and timely information on consumer spending, or performance data on your stores benchmarked against your larger industry and a defined competitive set.

These tools, whether deployed individually or in combination, help enhance your ability to:
  • Maximize promotional, geographic, and merchandising opportunities
  • Understand consumer demand and market share so you can manage inventory and staff appropriately and maximize operational efficiency
  • Attract new customers, enhance consumer loyalty, and capture more consumer spending
SpendingPulse

SpendingPulse reports give you a clear and detailed picture of consumer spending in your industry and at a macro level. Data is based on sales activity from the MasterCard payments network coupled with survey-based estimates for other payment forms, including cash and check. The result: exceptionally timely, actionable reports that can help you conduct more effective marketing campaigns, optimize forecasting and planning, and improve supply chain management.

Custom Analytics

The Advisors Merchant Solutions custom analytics team tackles complex, highly customized analytics projects. Sophisticated segmentation and modeling techniques are deployed within these data-driven consulting engagements to provide exceptional quantitative insights into consumer behavior.

To learn more about MasterCard Advisors, you can visit MasterCardAdvisors.com,
or contact Drew McFeetors at 1-416-479-3234