Canadian and International Sponsorship Initiatives
Sponsorship platforms are a critical part of the MasterCard marketing mix. MasterCard’s marketing objective is to connect with Canadians in a way that increases brand preference and usage. This overarching goal enables MasterCard, our customers, financial institutions, and merchants to benefit from the growth of one of the world’s best known brands.
For our card issuing customers, our marketing efforts help drive card acquisition, activation and usage. For MasterCard, marketing is designed to increase the transaction flow through the network as well as continuing to build the value of the brand for all participants in the franchise.
Sponsorships provide relevant content for many MasterCard marketing programs and bring with them valuable assets and associations that cannot be found elsewhere.
Sponsorship in Canada
MasterCard Canada is proud to lend its support to a broad range of programs that reflect what matters to Canadians, from grassroots to professional sponsorships including:
Hockey Team Sponsorships
MasterCard is proud to sponsor and support Canada’s professional hockey teams, including:
Toronto Maple Leafs
MasterCard® Centre for Hockey Excellence™
September 8, 2009, marks the official grand opening of the new MasterCard Centre for Hockey Excellence. With 4 world-class ice pads, it is the new permanent training facility for the Toronto Maple Leafs® and Toronto Marlies®, new regional office to Canada’s national hockey teams, and home to the Lakeshore Lions Hockey Club.
As the first community ice facility built in the Toronto-area in more than 25 years, the MasterCard Centre will benefit hockey players and enthusiasts of all ages and skill levels, ultimately supporting the growth and development of the sport for the next generation.
To all hockey fans, from players to parents, the MasterCard Centre for Hockey Excellence provides the opportunity to fulfill hockey dreams, with hundreds of teams from the Greater – Toronto Area and beyond making use of this state-of-the-art facility.
Join us for the MasterCard Free Skate for Families
Public Free Skate EVERY SATURDAY, from 2:15 pm – 4:15 pm (September – June)
Enjoy Extended Public Free Skate hours during public school professional development days, from 1:00 pm – 5:00 pm (for exact days, please consult your public school board schedule).
400 Kipling Avenue, Etobicoke, Ontario
The Canadian Hockey League (CHL)
MasterCard is proud to be a major sponsor of the Canadian Hockey League since 1999, and title sponsor of the MasterCard Memorial Cup.
From May 19 – 29, 2011, catch all the MasterCard Memorial Cup action on Rogers Sportsnet or join us live in Mississauga, Ontario for North America’s Toughest Championship, where Canada’s hockey stars of tomorrow play.