Sponsorship platforms are a critical part of the MasterCard marketing mix. MasterCard’s marketing objective is to connect with Canadians in a way that increases brand preference and usage. This overarching goal enables MasterCard, our customers, financial institutions, and merchants to benefit from the growth of one of the world’s best known brands.

For our card issuing customers, our marketing efforts help drive card acquisition, activation and usage. For MasterCard, marketing is designed to increase the transaction flow through the network as well as continuing to build the value of the brand for all participants in the franchise.

Sponsorships provide relevant content for many MasterCard marketing programs and bring with them valuable assets and associations that cannot be found elsewhere.

Sponsorship in Canada
MasterCard Canada is proud to lend its support to a broad range of programs that reflect what matters to Canadians, from grassroots to professional sponsorships including:

The Canadian Hockey League (CHL)
MasterCard Canada is proud to be a major sponsor of the CHL and the MasterCard Memorial Cup since 1999.

Royal Canadian Golf Association (RCGA)
MasterCard is a proud sponsor of the Canadian Open.

International Sponsorship
Internationally, MasterCard maintains longstanding sponsorships with Major League Baseball. MasterCard is also the Official Payment Brand and Preferred Card of Universal Entertainment's broad array of entertainment assets, including theme parks and resorts, movies and music.