MasterCard Canada Press Section

2008 MasterIndex™ Report: Checking Out the Canadian Grocery
Shopping Experience

Grocery shopping has always been an essential activity for many adults in Canada, but it’s no longer just about keeping the family fed and the kitchen pantry full. What we buy and where we shop has become a reflection of our personal priorities and tastes.

MasterCard Canada’s Checking Out the Canadian Grocery Experience reveals the attitudes and behaviours associated with grocery shopping, including who within the household is doing the shopping, shopping time and locations, spending habits, distance traveled, behaviours while in store, and what drives shoppers to certain stores.


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