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Indigo Books & Music Brings MasterCard® PayPassTM Contactless Payment Technology to All Stores

TORONTO, June 23, 2011 – Indigo Books & Music Inc., Canada’s largest book retailer, announced today a partnership with MasterCard Canada to roll out the acceptance of MasterCard PayPass contactless payment technology to all store locations across the country.

The 249 book stores, including 96 superstores under the banners Indigo, Chapters and the World's Biggest Bookstore, and 151 small format stores under the banners Coles, Indigo, IndigoSpirit, SmithBooks and The Book Company, have installed more than 1,000 PayPass point-of-sale payment terminals to-date.

“Our goal is to enrich the lives of our customers through the service we offer and our unparalleled assortment of books, toys, gifts and lifestyle products,” said Kay Brekken, Chief Financial Officer at Indigo Books & Music Inc. “This new partnership with MasterCard will allow our customers to enjoy greater convenience when making their in-store purchases.”

Consumers with a PayPass-enabled MasterCard credit card or mobile phone can quickly and securely pay for their purchases with a simple tap of their card or phone on a PayPass point-of-sale payment terminal. The transactions are confirmed within seconds and the consumers never let go of their card or phone.

“MasterCard PayPass enhances customer convenience and a reduction in wait time at the checkout, and increases the security of the transaction as the card or phone never leaves the customer’s hand,” said David E. Orzel, Head of Market Development, MasterCard Canada. “This partnership with Indigo provides their customers with the benefits of this new technology and an improved shopping experience.”

About MasterCard PayPass
MasterCard PayPass is ideal for retail environments where speed and convenience are essential. MasterCard has led the way in bringing contactless payments technology to Canada in consumer categories such as quick-serve restaurants, grocery stores, drugstores, gas stations, vending machines, convenience stores, sports arenas, movie theatres, transit systems, taxis, parking garages and now book stores. There are more than 21 million MasterCard PayPass-enabled credit cards and devices in use at more than 17,000 merchant locations in Canada. Canadians travelling abroad have access to more than 300,000 PayPass-accepting merchants globally, while there are close to 100 million international MasterCard PayPass-enabled cards and devices worldwide that can be used at accepting merchant locations in Canada. For more information about MasterCard PayPass and a full list of participating merchants, visit

About Indigo Books & Music Inc.
Indigo is a publicly traded Canadian company listed on the Toronto Stock Exchange (TSX:IDG). As the largest book, gift and specialty toy retailer in the country Indigo operates in all provinces and one territory under different banners, including Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit; Chapters; The World's Biggest Bookstore; and Coles. The online division,, features books, eBooks, toys, music and DVDs, and hosts the award winning Indigo Online Community. Indigo is also the majority shareholder of KOBO Inc. a leading global destination for eReading.

About MasterCard Worldwide
As a leading global payments company, MasterCard Worldwide prides itself on being at the heart of commerce, helping to make life easier and more efficient for everyone, everywhere. MasterCard serves as a franchisor, processor and advisor to the payments industry, and makes commerce happen by providing a critical economic link among financial institutions, governments, businesses, merchants, and cardholders worldwide. In 2010, $2.7 trillion in gross dollar volume was generated on its products by consumers around the world. Powered by the MasterCard Worldwide Network – the fastest payment processing network in the world – MasterCard processes over 23 billion transactions each year and has the capacity to handle 160 million transactions per hour, with an average network response time of 130 milliseconds and with 99.99 percent reliability. MasterCard advances global commerce through its family of brands, including MasterCard®, Maestro®, and Cirrus®; its suite of core products such as credit, debit, and prepaid; and its innovative platforms and functionalities, such as MasterCard PayPass and MasterCard inControl. MasterCard serves consumers, governments, and businesses in more than 210 countries and territories. For more information, please visit us at Follow us on Twitter: @mastercardnews.

For more information, please contact:

Amanda Santino
Environics Communications
416-969-2756 /

Janet Eger
Indigo Books & Music Inc.
416-342-8561 /