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MasterCard® PayPassTM Contactless Payment Technology Introduced at Overwaitea Food Group Stores

TORONTO, May 19, 2011 – The Overwaitea Food Group (OFG) today announced an agreement with MasterCard to roll out MasterCard’s PayPass contactless payment technology at all OFG grocery stores, including Save-On-Foods, PriceSmart Foods, Overwaitea Foods, Cooper's Foods and Urban Fare.

“We’ve been innovating and providing exceptional customer service for nearly a century,” says OFG spokesperson Julie Dickson Olmstead. “MasterCard PayPass is a great example of an innovation that adds value by saving customers time.”

Customers can simply tap their PayPass-enabled MasterCard credit card or device (such as a mobile phone enhanced with a PayPass payment tag) on a specially equipped payment terminal at check-out and the transaction is confirmed within seconds.

Customers who use a PayPass-enabled MasterCard credit card or device enjoy the same protections from fraud as they would with conventional MasterCard payments. PayPass is supported by robust, multi-level security protections including the encryption of PayPass radio frequency transaction transmissions and the multiple security protections of the MasterCard payment system.

“With more than 21 million PayPass-enabled MasterCard cards and more than 17,000 PayPass-accepting merchant locations in Canada, more and more consumers and merchants alike are seeing an increase in speed and convenience at check-out,” said David E. Orzel, Head of Market Development, MasterCard Canada. “This agreement with OFG marks a fantastic partnership opportunity for both parties.”

About MasterCard PayPass
MasterCard PayPass is ideal for traditional cash-heavy environments where speed is essential, and has led the way in bringing contactless technology to consumer categories such as quick-serve restaurants, grocery stores, drugstores, gas stations, vending machines, convenience stores, sports arenas, movie theatres, transit systems, taxis, parking garages and more. There are more than 21 million MasterCard PayPass cards and devices in use at more than 17,000 merchant locations in Canada, including Tim Hortons, Second Cup, Petro-Canada, McDonald’s, Chapters Indigo, Save-On-Foods, PriceSmart Foods, and Overwaitea Foods. For more information about MasterCard PayPass and a full list of participating merchants, visit www.mastercard.ca.

About the Overwaitea Food Group
OFG is proudly Western Canadian and has been in operation for nearly a century. With its first store originally located in New Westminster, BC, the company was named “the Over-weight Tea store” by customers who appreciated getting 2 extra ounces of tea every time they bought a pound – a tradition of adding value that continues today. With the support of nearly 14,000 team members, OFG operates more than 120 stores throughout British Columbia and Alberta under the Save-On-Foods, PriceSmart Foods, Overwaitea Foods, Cooper’s Foods, Urban Fare and Bulkley Valley Wholesale banners.

About MasterCard Worldwide
As a leading global payments company, MasterCard Worldwide prides itself on being at the heart of commerce, helping to make life easier and more efficient for everyone, everywhere. MasterCard serves as a franchisor, processor and advisor to the payments industry, and makes commerce happen by providing a critical economic link among financial institutions, governments, businesses, merchants, and cardholders worldwide. In 2010, $2.7 trillion in gross dollar volume was generated on its products by consumers around the world. Powered by the MasterCard Worldwide Network – the fastest payment processing network in the world – MasterCard processes over 23 billion transactions each year and has the capacity to handle 160 million transactions per hour, with an average network response time of 130 milliseconds and with 99.99 percent reliability. MasterCard advances global commerce through its family of brands, including MasterCard®, Maestro®, and Cirrus®; its suite of core products such as credit, debit, and prepaid; and its innovative platforms and functionalities, such as MasterCard PayPass and MasterCard inControl®. MasterCard serves consumers, governments, and businesses in more than 210 countries and territories. For more information, please visit us at www.mastercard.com. Follow us on Twitter: @mastercardnews.

For more information, please contact:

Olivia Yu
Environics Communications on behalf of MasterCard Canada
416-969-2718 / oyu@environicspr.com


Julie Dickson Olmstead
The Overwaitea Food Group
604-888-2079, extension 2200 / mediarelations@owfg.com