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Mother’s Day Gifting: Men buy for the mother of their children; women buy for their mother-in-laws

MasterCard Canada survey reveals men less likely to give to their mother-in-laws; 88 per cent plan to spend the same amount or more this year

TORONTO, May 5, 2009 – While most Canadians (68 per cent) have gifts for their own moms, when it comes to the other moms in our lives, some of us are a little more selective. For example, almost half of Canadian men (48 per cent) plan to give a gift to the mother of their children, while only 20 per cent are buying for their mothers-in-law. Women (38 per cent), on the other hand, are more likely to buy for their in-laws and other mother figures in their lives.

“These survey findings dispel the popular myth of the monster-in-law relationship,” says Jennifer Reed, Vice President, Government Relations and Communications, MasterCard Canada. “In truth, women greatly value the important place their mothers-in-law have in their lives.”

Spending on Mom
Regardless of who we’re buying for, 88 per cent of us plan to spend the same amount or more this Mother’s Day. Most Canadians (61 per cent) plan to spend anywhere from $20-$100.

“Canadians want moms to know how priceless their presence in our lives are, how much brighter our lives are because of them,” says Ms. Reed.

Atlantic Canadians are the country’s biggest spenders, with one-fifth (20 per cent) planning to spend $100-$200, while Quebecers (39 per cent) are the thriftiest, spending $20-$50.

Gifts for Mom
Canadians like to keep it simple, with 35 per cent giving mom a card and 29 per cent planning to cook for mom. Ontarians (33 per cent) are most likely to put their culinary skills to use for mom. Flowers (29 per cent) are also a popular choice, and men (32 per cent) are more likely than women (24 per cent) to head to the florist.

Should we stay in or go out?
While a significant number of Canadians (27 per cent) plan to go out for dinner, more men (32 per cent) will take mom out for dinner compared to women (22 per cent).

Mom or Dad?
While we honour mom, we can’t forget dad. More than half (56 per cent) of Canadians say mom and dad are treated equally on their special day. Father’s Day is June 21.

About the Survey
The survey was conducted by Harris / Decima on behalf of MasterCard Canada from April 23-26. The telephone survey is based on a randomly selected sample of 1,000 Canadians ages 18+. The margin of error for a sample of this size is +/- 3.1%.

About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes approximately 21 billion transactions each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercard.com.

For more information, please contact:

Olivia Yu
416-969-2718
oyu@environicspr.com

Sheryl So
416-969-2725
sso@environicspr.com