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Club Sobeys MasterCard® Becomes Preferred Payment Card at Sobeys Stores in Ontario and Western Canada

Club Sobeys MasterCard card to be equipped with MasterCard PayPass™ and chip technology

TORONTO, September 16, 2008 – MasterCard Canada and Sobeys Inc. today announced an agreement that makes MasterCard Sobeys’ preferred payment card at Sobeys banner stores in Ontario and Western Canada. The agreement includes the launch of the first Sobeys-branded payment card, called Club Sobeys MasterCard.

“Sobeys and MasterCard are committed to providing Canadians with the best possible experience at the check-out,” says Kevin Stanton, President, MasterCard Canada. “MasterCard is proud to provide Sobeys banner stores with their first payment card for Ontario and Western Canada, and pleased to bring our convenient, secure and innovative payment technologies to their customers. I think this is yet another great example of how retailers and MasterCard help consumers get more from their purchases.”

The introduction of the Club Sobeys MasterCard as the preferred payment card at Sobeys grocery stores in Ontario and Western Canada will be supported by advertising and in-store signage.

About MasterCard PayPass
MasterCard PayPass uses radio frequency technology to securely transmit payment details wirelessly between the PayPass device and the merchant’s terminal. The transaction is then processed through the MasterCard network for clearing and settlement. PayPass cards can also be used in the traditional manner anywhere MasterCard is accepted.

MasterCard PayPass is ideal for traditional high-volume retail environments where speed is essential. As of 2Q 2008 there are nearly 37 million MasterCard PayPass cards and devices in use at more than 122,000 merchants worldwide. 

About Chip Cards
Each new chip card carries a small computer processor chip with memory, logic and a configuration of software applications. The chip holds information in an encrypted form and when it is used in combination with a PIN (personal identification number) it can significantly enhance security. Canadian MasterCard chip cards will also continue to carry magnetic stripes in order to be compatible with non-chip payment sites and locations.

Credit and debit cards are being upgraded to chip in order to enhance the security of payments and particularly to protect the Canadian market from global fraud migration as chip rolls out in other countries. Already more than 70 per cent of payment cards issued in Europe are chip-enabled.

About Sobeys stores in Ontario & Western Canada
For more than 100 years, the Sobeys name has been a hallmark of quality, value, innovation and customer service for Canadian food shoppers. Sobeys banner stores offer a superior food shopping experience featuring extensive fresh produce, bakery and deli departments, and complemented by a wide variety of services including pharmacy, floral and photo finishing. In Ontario and Western Canada, Sobeys banner stores serve customers through a network of 194 locations.

About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 18 billion transactions each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard, Maestro® and Cirrus® , MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercard.com.

Contacts:

Julie Wilson
MasterCard Canada
416-365-5594
Julie_Wilson@mastercard.com