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MasterCard Canada to Give Away 13 Trips for Two to the Stanley Cup™ Final

One trip for each province and territory ensures Canada is represented
Use your MasterCard from March 1 to April 30, 2007 for a chance to win

Toronto, March 1, 2007 – With the run to the playoffs in full swing, MasterCard Canada today announced the start of Canada Goes to the Cup™, a national promotion for MasterCard cardholders. Every time a cardholder uses their MasterCard between March 1 and April 30, 2007, they are automatically entered to win one of 13 trips for two to a 2007 Stanley Cup™ Final game — one trip for each province and territory in Canada.

“Regardless of whether the games are played north or south of the border, two lucky hockey fans from every province and territory will be representing Canada at the 2007 Stanley Cup™ Final,” said Tammy Scott, Vice President, Brand Marketing, MasterCard Canada. “At MasterCard, we take hockey very seriously, and this year we’re making sure at least 26 Canadians go to the Cup.”

Each of the 13 Canada Goes to the Cup grand prizes includes:

  • Two tickets to one game of the 2007 Stanley Cup™ Final
  • Autographed Bobby Orr jersey
  • Round-trip air fare and accommodations
  • $500USD spending money on a prepaid MasterCard card

In addition, to celebrate Canadian influence on hockey, an interactive website has been developed at www.mastercard.ca. To learn more about Canadians in the NHL®, click on the map of North America to find out how many Canadians play for each NHL® team.

The Canada Goes to the Cup contest is open to MasterCard cardholders who are legal residents of Canada and over the age of majority in their Province or Territory or residence. One entry will be given for each MasterCard card purchase made between March 1, 2007 and April 30, 2007. Bonus entries will be given when you use a MasterCard card at the following retailers: Cineplex Entertainment LP, WestJet and participating Shell Canada service stations. Winners will be selected in a random draw on May 18, 2007. For full contest details please visit www.mastercard.ca.

The Canada Goes to the Cup sweepstakes is being supported by national television, produced by McCann Erickson of New York, and radio and print advertising, with creative done by Toronto based MacLaren McCann. All French adaptation and media buying was handled by Marketel. Promotional development and online creative was done by Armstrong Partnership LP of Toronto. Public relations activities are being executed by Environics Communications, also of Toronto.

MasterCard Canada is a major sponsor of the NHL, CHL and the MasterCard Memorial Cup since 1999.

About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes approximately 14 billion transactions each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants.  Through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard Worldwide serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercardworldwide.com.

 

Media Contact:
Jill Anzarut
Environics Communications
416-969-2708