Tap & Go at Rabba Fine Foods with MasterCard® PayPass™
Toronto, November 27, 2006 – MasterCard Worldwide today announced that Rabba Fine Foods, Your Neighbourhood Marketplace, will begin accepting MasterCard® Contactless™ at its 30 stores across the Greater Toronto Area. Rabba customers will be able to purchase great food and a host of other items by simply tapping their Contactless-enabled MasterCard card on a specially equipped payment terminal. Contactless payment technology, powered by MasterCard Contactless, provides consumers with a quick and convenient alternative to cash for their everyday small purchases, without the hassle of fumbling for cash or handing a card over to the cashier. “With our extensive selection of fine foods and 24-hours-a-day service, convenience is our creed,” said Victor Rabba, CEO, Rabba Fine Foods. “MasterCard Contactless will help speed our customers through the checkout, giving them a faster and simpler way to buy their groceries, morning coffee, or midnight snack.”
Contactless payment cards feature an embedded computer chip and radio frequency antennae. After cardholders tap their card on the reader, the card securely transmits payment details wirelessly. Account details are communicated directly to the special reader and are then processed through MasterCard’s highly trusted acceptance network in the normal manner. Moments after consumers tap the reader with their card they receive payment confirmation and are on their way. There are more than 11 million Contactless cards and devices in circulation worldwide.
MasterCard Contactless is ideal for traditionally cash-heavy environments where prompt customer service is essential, such as quick service restaurants, drug stores, gas stations, vending machines, convenience stores, sports arenas, movie theatres, transit systems and parking garages.
“MasterCard Contactless is quickly becoming a favourite among merchants because contactless payments are simpler and faster than cash, thereby speeding consumers through the payment process,” said Nagesh Devata, Vice President, Acceptance Development and Product Solutions, MasterCard Canada. “Our research shows that Contactless cardholders display progressive loyalty to Contactless merchants and use their Contactless -enabled cards more often than traditional payment cards.”
Gaining wide acceptance around the world, Contactless is today accepted at close to 36,000 convenience-focused merchant locations including Petro-Canada and Cineplex Entertainment in Canada and 7-Eleven, McDonald’s, Subway, CVS, and Duane Reade locations in the U.S. Contactless is also accepted in many Major League Baseball and National Football League stadiums, as well as at numerous golf events. For more information about MasterCard Contactless and a full list of participating merchants, visit www.mastercard.com/contactless.
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes approximately 14 billion transactions each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard Worldwide serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercardworldwide.com.
About Rabba Fine Foods Inc.
For more than a quarter of a century, the Rabba family’s very successful chain of convenience stores continually strive to provide customers with friendly, knowledgeable and exceptional service. Our stores span 30 locations across the GTA, and are easily accessible within your community. Being Your Neighbourhood Marketplace, we offer complete food shopping, 24 hours a day, in a small, friendly European style shopping environment. Fresh produce, deli, meat, bakery, flowers, groceries and household needs are our forte. Our staff ensure we put our customers first, and take that extra step to prove how much we appreciate you. At Rabba we want your shopping experience to be great and we're always here to make sure you know you're #1. Visit us at www.rabba.com.
Victor Rabba, CEO, Rabba Fine Foods, 905-890-2436 ext. 203
Linda Obeng, Rabba Fine Foods, 905-890-2436 ext. 260
Matt Cram, Environics Communications for MasterCard Canada, 416-969-2726