Priceless Zamboni Ads Net Gold Medal
Toronto, October 24, 2006 – Since its debut almost a year ago, MasterCard Canada’s “Zamboni” advertising campaign has captured the imagination and hearts of thousands of Canadians, and last month, two of the ads – Career and Closer to the Game – captured an International AME Gold World Medal for marketing and creative strategies in the Banks/Financial Services/Insurance category.
“We wanted to tell a story that Canadians would be familiar with, but at the same time, put an unexpected, unique and of course – Priceless – twist to it,” said Tammy Scott, Vice President, Brand Marketing, MasterCard Canada. “Winning an AME Gold World Medal is terrific validation of our ability to creatively tell a story backed by recognition from the best marketers around the world. We’re very proud to be seen as leader in creative and strategic marketing.”
Part of the International Awards Group and New York Festivals, the AME (Advertising & Marketing Effectiveness) Awards is judged internationally by panels of peers in their respective industries. The AME Awards is the premiere showcase for effective marketing and creative strategies. Winning campaigns must meet business goals and objectives and combine strategic planning with unique and imaginative concepts.
Directed by Bennett Miller of Capote fame and starring Tim Dorsch as adult Drew, with creative done by McCann Erickson and French adaptation by Marketel, the four-part series follows Drew from hockey enthusiast youth to famed NHL Zamboni driver. The ads also featured a re-recording of the song “I Wanna Drive a Zamboni” by the Gear Daddies.
The Priceless campaign was created in 1997 by McCann Erickson, and to date, more than 350 MasterCard Priceless commercials have been produced with ads now seen in 108 countries and 50 languages. The Priceless campaign has won over 100 creative awards worldwide.
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes approximately 14 billion transactions each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard Worldwide serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercardworldwide.com.