MASTERCARD® GIVES FANS A CHANCE TO SCORE TICKETS TO THE WORLD CUP of HOCKEY™ 2004
MasterCard Ticket Team” Will Award Tickets in the Greater Toronto Area and Quebec
Toronto and Montreal – August 20, 2004 – MasterCard Canada and Canadian Tire are giving hockey fans in the greater Toronto area and Quebec a chance to win tickets to an upcoming World Cup of Hockey 2004 game in either Toronto or Montreal. The MasterCard Ticket Team will be at randomly selected participating Canadian Tire locations looking for shoppers who made a purchase with their MasterCard card. One lucky eligible shopper will be selected in each city each day to win a pair of tickets to an exciting World Cup of Hockey game. (No purchase necessary. Full contest rules are available at participating Canadian Tire outlets.)
The promotion kicked off yesterday with the first winners awarded – Gurmail Ruprai of Rexdale, Ontario and Frédéric Viens of Fulford, Quebec – and continues to August 30 in Quebec and September 13 in Toronto and surrounding areas. Quebec-area winners will receive a pair of tickets to either the Canada vs. United States game on August 31 or the Canada vs. Slovakia game on September 1, both at the Bell Centre. Toronto-area winners will receive tickets to the World Cup of Hockey Championship Final on September 14 at the Air Canada Centre.
“For hockey fans, the World Cup of Hockey is a dream come true – the best players in the world competing for global bragging rights,” said Kevin Stanton, President, MasterCard Canada. “Canadian fans have snapped up tickets to the Canadian games. MasterCard Canada and Canadian Tire are very pleased to give more fans a chance to see the action in person.”
The World Cup of Hockey was launched in 1996 and is a joint effort of the National Hockey League Players’ Association (NHLPA) and the National Hockey League (NHL), in cooperation with International Ice Hockey Federation (IIHF). The World Cup of Hockey 2004 schedule includes games in Helsinki, Stockholm, Prague, Cologne, St. Paul, Montreal and Toronto.
About MasterCard International
MasterCard International is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members’ credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard International manages a family of well-known, widely accepted payment cards brands including MasterCard®, Maestro® and Cirrus® and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Priceless® advertising campaign is now seen in 96 countries and in 47 languages, giving the MasterCard brand a truly global reach and scope. For more information go to www.mastercardinternational.com
Matt Cram, Environics Communications