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What’s the Most Priceless Moment in Stanley Cup Playoffs History?

New Jersey Devils winning their third Stanley Cup Championship in nine years tops the list

Toronto, Ontario – April 7, 2004 – What’s the most priceless moment in the history of the Stanley Cup Playoffs? Was it Bobby Orr’s acrobatic winning goal against St. Louis in 1970? Or Lanny McDonald leading the Calgary Flames to their first Cup victory in 1989? With the commencement of the 2004 Stanley Cup Playoffs, MasterCard Canada is asking Canadian hockey fans to join the debate and choose their most priceless moment in Stanley Cup Playoffs history.

As part of the playoff action, MasterCard Canada kicks off its Priceless Moments campaign today. Working in conjunction with CBC’s Hockey Night in Canada, MasterCard has already selected 10 priceless Stanley Cup Playoffs moments and beginning Saturday April 10 is calling on fans to select their top choice or suggest a moment of their own at

MasterCard has created a series of limited edition foil-wrapped collectors cards commemorating its selection of 10 moments. Each time a consumer uses their MasterCard card at a participating restaurant during the 2004 Stanley Cup Playoffs, they will receive a Priceless Moments card along with a ballot to enter to win tickets to the final game of the World Cup of Hockey tournament in Toronto on September 14, 2004. In addition, four random Priceless Moments collector card packages contain a Platinum Cup Card, giving MasterCard cardholders the opportunity to win a trip for two to a 2004 NHL Stanley Cup Finals game.

Participating restaurants include: Boston Pizza, Casey’s, East Side Mario’s, Fox & Fiddle, Imago Restaurants, LoneStar Texas Grill, Shoeless Joe’s, Wayne Gretzky’s, Mahogany Lounge, Whistling Oyster, Red Tomato, Winchester Hotel, The Wheat Sheaf Tavern and O’Grady’s.

“Springtime means playoff time, and with it some of the most memorable moments in hockey,” said Canadian hockey legend and MasterCard spokesperson Bobby Orr. “While which moment is most priceless is largely a matter of personal preference, my vote goes to defeating St. Louis in 1970.”

The 10 NHL Stanley Cup Playoffs priceless moments were posted on from March 1 to 31, 2004 during which time Canadian fans voted for their favourite moment. Based on over 25,000 votes cast during the month, here is a preliminary ranking:

  • 2003: The New Jersey Devils beat the Anaheim Mighty Ducks after an exciting seven games, giving the Devils their third Stanley Cup Championship in nine years. Vezina Trophy winner Martin Brodeur posts a record seven shutouts in the playoffs.
  • 1980: In a dramatic Game Six overtime goal, the New York Islanders’ Bob Nystrom backhands the puck by Philadelphia Flyers netminder Pete Peeters. The goal gives the Islanders their first of four consecutive Stanley Cup Championships – beginning one of the NHL’s most storied dynasties.
  • 1991: Mario Lemieux’s prolific scoring versus the Minnesota North Stars in a six-game series cements the first of back-to-back Stanley Cup Championships for the Pittsburgh Penguins. Lemieux wins the Conn Smythe Trophy both years.
  • 2002: Scotty Bowman leads the Detroit Red Wings to Stanley Cup victory over the Carolina Hurricanes. Bowman clinches his ninth Stanley Cup, more than any other coach in NHL history.
  • 1979: Bob Gainey and the Montreal Canadiens defeat the New York Rangers to capture their fourth consecutive Stanley Cup and their eighth Cup in 12 seasons. Gainey earns the Conn Smythe by scoring 16 points in 16 playoff games.
  • 1964: Playing with a broken leg, Toronto defenseman Bob Baun scores in overtime to carry the Maple Leafs to victory over Detroit in Game Six. The Leafs go on to win the Cup two nights later.
  • 1970: In overtime of Game Four, Boston Bruins star Bobby Orr slips the game-winner past St. Louis Blues goalie Glenn Hall. By scoring one of the most acrobatic goals in hockey history, Orr gives Boston its first Stanley Cup Championship in 29 years.
  • 1989: Capping off a brilliant 16-year career, Calgary Flames legend Lanny McDonald finds the back of the net in the second period of Game Six against the Montreal Canadiens. The Flames win the game and claim their first Stanley Cup Championship in franchise history.
  • 1984: Helping to knock off the four-time defending champion New York Islanders, Jari Kurri leads the Oilers with 14 postseason goals to secure Edmonton’s first Stanley Cup Championship – beginning an NHL dynasty that would see Edmonton win five Cups in seven years.
  • 1994: Facing the Vancouver Canucks in a seven-game thriller, Mark Messier scores the winning goal to help the New York Rangers capture their first Stanley Cup Championship in 54 years.

To vote for your favourite NHL Stanley Cup Playoffs priceless moment, or to suggest a moment of your own, visit Voting begins on Saturday, April 10, 2004.

About MasterCard International
MasterCard International is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members' credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard International manages a family of well-known, widely accepted payment cards brands including MasterCard®, Maestro® and Cirrus® and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Priceless® advertising campaign is now seen in 96 countries and in 47 languages, giving the MasterCard brand a truly global reach and scope. For more information go to

For more information please contact:

Matt Cram / Tina Gladstone
Environics Communications
416-969-2726 / 416-969-2752 /