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Sam Roberts, Nickelback, Lanny McDonald, Blue Rodeo’s Jim Cuddy, Russ Courtnall and more to play; Tickets on sale March 10th

Monday, March 8, 2004, Toronto, Ontario… The Canadian Academy of Recording Arts and Sciences (CARAS) and MasterCard Canada today announced an impressive roster of Canadian artists and former NHL Greats for the inaugural JUNO Cup in support of The CARAS Music Education program. The event will kick-off JUNO weekend in Edmonton on Friday, April 2, 1 p.m. at the AgriCom Arena, Hall D, at Northlands Park.

The Artists team coached by JUNO nominee Kathleen Edwards will include: Tom Barlow (Barlow), Gavin Brown (Producer, 3 Days Grace, Billy Talent), Stephen Carroll (The Weakerthans), Andrew Cash (The Cash Brothers), Jim Cuddy (Blue Rodeo), Luke Doucet (Sarah McLachlan), Jon Gallant (Billy Talent), Will Kidman (The Constantines), Bill Keeley, (Pilate), Aaron Lines, Sam Roberts, Jeremy Taggart (Our Lady Peace), Tyler Stewart (Barenaked Ladies), John Sutton, (The Weakerthans) and Corey Zadorozny (Sam Roberts).

The opposing NHL All-Stars, coached by members of Nickelback and captained by hockey legend Lanny McDonald, is scheduled to include Brian Benning, Rob Brown, Russ Courtnell, Brad Dalgarno, Pat Flatley, Doug Hicks, Mormand Lacombe and Jamie Macoun.

The two teams will face off in a fun, competitive, non-contact hockey game to create awareness of the need for music education in schools across Canada. Tickets to the game will be available at all Edmonton Ticketmaster locations March 10, 2004 at 10:00 a.m. (MST) for a $15 donation towards The CARAS Music Education program.

“We’re all tuned to mix it up in the corners with some of the best from the NHL,” said Jim Cuddy, lead singer with Blue Rodeo and Team Captain. “We are very pleased to draw attention to the need for continued musical training in schools across Canada.”

“MasterCard is committed to helping young Canadians develop their talents and realize their goals. We would like to express our sincere appreciation to these multi-talented artists and NHL Alumni for the commitment and dedication they’ve shown in creating awareness for the CARAS Music Education program,” said Kevin Stanton, Senior Vice President of MasterCard Canada.

The CARAS Music Education program was established in 1997 to address the erosion of music education in Canadian schools by providing grants towards the purchase of musical instruments for schools whose music programs have great potential, yet are in need of funding to ensure sustained growth. Through CARAS, over $500,000 has been donated to over 48 schools and various music
programs. The CARAS Music Education program is also supported by various other initiatives such as the platinum-selling JUNO nominee compilation CD.

About CARAS:
The Canadian Academy of Recording Arts and Sciences/L'academie canadienne des arts et des sciences de l'enregistrement (CARAS) is a not-for-profit organization created to preserve and enhance the Canadian music and recording industries and to contribute toward higher artistic and industry standards. The main focus of CARAS is the exploration and development of opportunities to showcase and promote Canadian artists and music through television vehicles such as the JUNO Awards.

The 2004 JUNO Awards, Canada's Music Awards, will be broadcast on Sunday, April 4 at 8 p.m. (All local markets)/9 p.m. Atlantic time from Rexall Place in Edmonton. The Awards follow CTV At The JUNOS, a one-hour Red Carpet special.

This is the third year the JUNO Awards have been broadcast on CTV.
Last year, 2.2 million Canadians tuned in to the 2003 JUNO Awards from the Corel Centre in Ottawa-Gatineau, making it the most-watched music-based awards show in Canada. As previously announced, Barenaked Ladies, Blackie & The Rodeo Kings, Michael Bublé, Kathleen Edwards, Finger Eleven, Nelly Furtado, Avril Lavigne, Sarah McLachlan, Nickelback, Simple Plan, Billy Talent, and Three Days Grace will perform on the show, which is to be hosted by megastar Alanis Morissette.

Sponsors for the 2004 JUNO Awards include FACTOR and the Government of Canada through the Department of Canadian Heritage’s “Canada Music Fund”, Western Economic Diversification Canada, the Province of Alberta, the City of Edmonton, Northlands Park and Aeroplan. Broadcast sponsors for the event are General Motors, Pantene Pro-V, Doritos, and Danone.

For more information on the 33rd annual JUNO Awards, visit the Canadian Academy of Recording Arts and Sciences (CARAS) Web site at

The 2004 JUNO Awards will air on CTV, on Sunday, April 4, 2004.

About MasterCard International
MasterCard International is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members' credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard International manages a family of well-known, widely accepted payment cards brands including MasterCard®, Maestro® and Cirrus® and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Priceless® advertising campaign is now seen in 96 countries and in 47 languages, giving the MasterCard brand a truly global reach and scope. For more information go to

For JUNO Cup/CARAS information contact:

Emma Batori,
Holmes Creative Communications

For MasterCard information contact:

Chris Fox
Environics Communications