2004 JUNO WEEKEND KICKS OFF WITH CELEBRITY FUNDRAISING HOCKEY GAME
THE JUNO CUP FOR MUSIC EDUCATION PRESENTED BY MASTERCARD®
Monday, February 9, 2004, Toronto, Ontario… The Canadian Academy of Recording Arts and Sciences (CARAS) and MasterCard today announced they will stage a celebrity hockey game, The JUNO Cup in support of CARAS’s Music Education program. The event will kick-off JUNO weekend in Edmonton on Friday, April 2, 1 p.m. at the Agricom Arena.
NHL Alumni and Canadian musicians will face off in a fun, competitive, non-contact hockey game. Full team line-ups will be announced in the next few weeks and tickets to the game will go on sale at selected Edmonton TicketMaster locations starting March 4, 2004.
“We are thrilled that MasterCard appreciates how important music education is for Canadian youth across this country,” said Melanie Berry, President of CARAS. “With this unique event, we will draw awareness to this need and have a lot of fun doing so!”
The CARAS Music Education program was established in 1997 to address the erosion of music education in Canadian schools by providing grants towards the purchase of musical instruments for schools whose music programs have great potential, yet are in need of funding to ensure sustained growth. Through CARAS, over $500,000 has been donated to over 48 schools and various music programs. CARAS’ Music Education program is also supported by various other initiatives such as the platinum-selling JUNO nominee compilation CD.
“MasterCard Canada is proud to support programs like
CARAS’s Music Education program which create opportunities for Canadian
youth to develop their talents and realize their dreams,” said Walt
Macnee, President of MasterCard Canada.
The Canadian Academy of Recording Arts and Sciences/L'academie canadienne des arts et des sciences de l'enregistrement (CARAS) is a not-for-profit organization created to preserve and enhance the Canadian music and recording industries and to contribute toward higher artistic and industry standards. The main focus of CARAS is the exploration and development of opportunities to showcase and promote Canadian artists and music through television vehicles such as the JUNO Awards.
For more information on the 33rd annual JUNO Awards, visit the Canadian Academy of Recording Arts and Sciences (CARAS) Web site at www.junoawards.ca.
The 2004 JUNO Awards will air on CTV, on Sunday, April 4, 2004.
About MasterCard International
MasterCard International is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members' credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard International manages a family of well-known, widely accepted payment cards brands including MasterCard®, Maestro® and Cirrus® and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Priceless® advertising campaign is now seen in 96 countries and in 47 languages, giving the MasterCard brand a truly global reach and scope. For more information go to www.mastercardinternational.com
For CARAS information contact:
Holmes Creative Communications
For MasterCard information contact: