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MasterCard Canada has Advanced Access to Cher

MasterCard cardholders can buy tickets to see Cher in Vancouver, Calgary and Saskatoon before anyone else can

Toronto, ON, June 10, 2003 – Starting Wednesday, June 11, MasterCard Canada will offer MasterCard cardholders and music lovers Advanced Access to Cher’s Living Proof: Farewell Tour in Vancouver, Calgary and Saskatoon. MasterCard’s Advanced Access – When Being There Matters, is an exclusive ticket offer that enables MasterCard cardholders to purchase advanced tickets to some of Clear Channel Entertainment Canada’s best Canadian concerts – before they go on sale to the general public.

The Living Proof: Farewell Tour includes material from Cher’s 40-year career, including the recent hit "Song for the Lonely" from the Living Proof album released in February 2002.

From Wednesday, June 11 at 10:00 a.m. to Friday, June 13 at 5:00 p.m., MasterCard cardholders will have an exclusive opportunity to use their MasterCard card to purchase advanced tickets to Cher’s appearances in Vancouver, British Columbia, Calgary, Alberta, and Saskatoon, Saskatchewan before they are made available to the general public.

Advanced Access to Cher purchasing information is as follows:

Cher’s Living Proof: Farewell Tour

  • Dates/Cities: Saturday, August 23 in Vancouver, Monday, August 25 in Calgary and Wednesday, August 27 in Saskatoon
  • Advanced Access pre-sale dates for MasterCard cardholders: Wednesday, June 11 at 10:00 a.m. to Friday, June 13 at 5:00 p.m.
  • Pre-sale tickets available through:, Ticketmaster phone lines and
  • Limit of four tickets per MasterCard card transaction.
  • Public sale begins Saturday, June 14 at 9:30 a.m.

MasterCard Canada is the official card of Clear Channel Entertainment Concerts Canada. The two companies have designed a program that goes beyond traditional sponsorship opportunities and creates a unique MasterCard experience for its cardholders and patrons of concerts in Canada, demonstrating how MasterCard rewards its customers. In addition to on-site branding opportunities, the deal includes special cardholder privileges for MasterCard users including the opportunity to purchase tickets to select Canadian concerts in advance of the general public and to receive other special exclusive offers.

About Clear Channel Entertainment
Clear Channel Entertainment, a leading producer and marketer of live entertainment events, is a subsidiary of Clear Channel Worldwide (NYSE: CCU), a global leader in the out-of-home advertising industry. Clear Channel Entertainment currently owns, operates and/or exclusively books approximately 135 live entertainment venues, including more than 100 in North America and 30 in Europe. In 2001, more than 66 million people attended approximately 26,000 events promoted and/or produced by the company, including: Live music events; Broadway, West End and touring theatrical shows; family entertainment shows; and specialized sports and motor sports events. The company, which operates throughout North America, Europe, South America and Australia, also owns independently operated athlete representation businesses, which provide management, marketing and financial consulting services to many of the world’s top professional athletes. More information may be found by visiting and

About MasterCard International
MasterCard International is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members’ credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard International manages a family of well-known, widely accepted payment cards brands including MasterCard®, Maestro® and Cirrus® and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Priceless® advertising campaign is now seen in 97 countries and in 47 languages, giving the MasterCard brand a truly global reach and scope. For more information go to