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Australia, 21 July 2008 – Bringing together the very best of designer Alex Perry into one truly unique show, MasterCard Worldwide presents Alex Perry’s ready to wear bridal collection – never before seen on the runway – and the best pieces of his “Safari Princess” Spring / Summer collection, in an exclusive show on the closing day of the Rosemount Sydney Fashion Festival.

As the premium sponsor of Rosemount Sydney Fashion Festival, MasterCard Worldwide will offer this unique opportunity to cardholders to spend the afternoon feeling like a “Perry Princess” on Sunday 17 August. Not only will they gain exclusive access to this show, guests will walk the red carpet, enjoy high tea inspired drinks and canapés and mingle with celebrities as well as having the chance to meet Alex Perry himself. M•A•C makeup artists will also be on hand to provide touch-ups using M•A•C’s newest fashion-inspired collections, before the show begins.

At the conclusion of his dazzling runway show Alex will discuss the trends, fashion do’s and don’ts, key hair and makeup looks for the season and how to achieve ultimate Perry glamour.

“MasterCard Worldwide is truly honoured to help raise funds for such a worthy charity as the McGrath Foundation, which does an amazing job supporting women diagnosed with breast cancer throughout rural and regional Australia,” said Michelle Pilot, vice president, brand marketing, Australasia, MasterCard Worldwide.

“Fashion is very important to our female cardholders and through our association with Alex Perry; we are delighted to deliver priceless, ‘once in a lifetime’ experiences such as this fashion event to MasterCard cardholders,” Pilot added.

“I am thrilled we’re able to give ladies who love fashion what is a truly unique and interactive fashion experience, on top of the glamour and fun of the Rosemount Sydney Fashion Festival”, said MasterCard fashion ambassador Alex Perry, who is looking forward to this highly anticipated event. “Come with a group of friends and enjoy a terrific afternoon, while also raising money for a very worthy cause in the McGrath Foundation.”

At just $35 each, tickets will be sold exclusively through MasterCard applause’s website www.mastercardapplause.com.au from Thursday 24 July, with all proceeds being donated to the McGrath Foundation co-founded by cricketer Glenn McGrath and his wife Jane.

Publicist Tory Archbold +61 0412 762 424 e: tory@torstar.com.au
General Manager: Emma Burton +61 0416 083 441 e: emma@torstar.com.au
Account Manager: Emma Harrison: +61 0405 014 248 e: eharrison@torstar.com.au

MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 18 billion transactions each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard^®, Maestro^® and Cirrus^®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information, go to http://www.mastercard.com.

The McGrath Foundation aims to raise funds to place breast care nurses in rural and regional Australia as well as educating young women to be ‘breast aware’. For further information on the McGrath Foundation, please contact Tracy Bevan on 02 8962 6100 or visit www.mcgrathfoundation.com.au

The inaugural Rosemount Sydney Fashion Festival from 13 – 17 August 2008 will present a kaleidoscope of style with Australia’s biggest fashion names including Alex Perry, Charlie Brown, David Lawrence, Kirrily Johnston, Nicola Finetti and Lisa Ho alongside Sydney’s most fashionable retailers from David Jones through to General Pants Co. For more information go to www.rsff.com.au or contract Catherine Rodwell, Communications Manager, IMG Fashion, 02 9285 8000.