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Miami, July , 2010 - MasterCard Worldwide and Starwood Hotels & Resorts – one of the world's leading luxury hotel and leisure companies – today announced the launch of a new promotional program that rewards MasterCard cardholders with exclusive benefits when booking hotel stays at over 60 Starwood hotels across 12 countries in Mexico, Central and South America through September 30, for stays through December 15, 2010.
The new program, offered exclusively to MasterCard cardholders, is a result of a multi-year strategic partnership agreement signed in 2009 and a response to the overwhelming positive reaction to last year's promotion expressed by MasterCard cardholders and financial institutions.
"Last year's highly successful promotional program was the perfect kick-off to a fruitful partnership with Starwood. In fact, the promotion was recognized as a "Global Best Practice" by Starwood and was leveraged by numerous MasterCard customer financial institutions across the region. This year's program includes a number of enhancements, including an increase in the number of participating hotels to 60 hotels from 40," said Patricio Rubalcaba, head of Strategic Partnerships for MasterCard Latin America and Caribbean region.
As part of the 2010 promotion, MasterCard cardholders receive a 20% discount on the best available rate when booking their stay with their MasterCard® card. Plus, they will receive two of the following exclusive benefits during the stay: kids eat free, two signature cocktails per person per stay or a welcome amenity sent to their rooms, such as wine and cheese or champagne and fruits.
"We are thrilled to be working again with MasterCard in Latin America and we think this agreement represents a great opportunity to benefit MasterCard's cardholders and fuel the travel industry," said Trip Barrett, Vice President of Brand Management for Starwood Hotels & Resorts, Latin America Division. "MasterCard cardholders staying at the Starwood Hotels & Resorts in Latin America will enjoy of a combination of the best travel experiences available."
This special offer applies at 60 of Starwood's seven renowned brands of hotels including: St. Regis®, Luxury Collection, W®, Le Méridien®, Sheraton®, Westin ®, Four Points® by Sheraton, across Latin America. Visit www.starwoodhotels.com/lacmastercard2010/ for reservations and details related to exclusive benefits.
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes approximately 22 billion transactions each year, and provides industry-leading analysis and consulting services to financial-institution customers and merchants. Powered by the MasterCard Worldwide Network and through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercard.com.
Starwood Hotels & Resorts Worldwide, Inc is one of the leading hotel and leisure companies in the world with 1000 properties in nearly 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For m
ore information, please visit www.starwoodhotels.com.
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Contactos:
Claudia Muraro, MasterCard, LAC Corporate Communications,
claudia_muraro@mastercard.com
Roberta Isfer, MasterCard, LAC Corporate Communications,
roberta_isfer@mastercard.com
Rodrigo Espinosa, Personally,
respinosa@personally1.com.ar
Martin Jara, Personally,
mjara@personally1.com.ar
Belen Guini, Personally,
bguini@personally1.com.ar
